Specifically, main purpose of the article is to find out the success recipe for New Product Development and how companies like Apple, Sony, Philips, and Dell make good advantage of the success recipe. Evaluate the Role of Social Media Marketing in Regards to Apple’s Products. The story of social media marketing started a long time ago when the markets were conversational places for people. Almost everyone is aware of the importance of social media marketing, networking sites, and blogs. Apple Inc owes its recent success in the highly competitive computer industry to its situation, marketing strategy and product mix that have gone a long way market the Apple brand as leader of good quality and satisfactory experience. Although, competitors like Samsung, HP, Google, Microsoft, Dell etc. are giving tough time to the organisation, in the years ahead the success of Apple depends on how successful the firm sustain its differentiation in the market. But, do Apple is a necessity in our lives. For me, Apple is a need in our lives. For Simon Owens, journalist, Apple items is a luxury not a necessity. For him, their products are for some of them very helpful in our daily lives. Even though Apple develop with times a very successful marketing system that provide a huge desire for their customers.
Apple First of all, Apple is an international company that was created the first April by Steve Jobs. These days, Apple is the most popular cell phone in the industry; he is on top of Samsung and Black Berry.
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Furthermore, in the computer industry Apple is in direct competition with Microsoft. But, do Apple is a necessity in our lives. For me, Apple is a need in our lives. For Simon Owens, journalist, Apple items is a luxury not a necessity. For him, their products are for some of them very helpful in our daily lives.
Even though Apple develop with times a very successful marketing system that provide a huge desire for their customers. Year after year they are successful in bringing back customers for buying their new product to have the luxury feeling. Afterwards, for Applelinks editor, Charles W. Moore, the Apple products are a necessity because in their categories they are the best, they are faster, better and more beautiful than their competitors.
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In the mobile industry they are the best by far, because they have many researchers and engineers working on the mobile to settle problems. Also, they are their phones are easily usable. For me, the Iphone is a necessity because my phone is like my Swiss Army Knife I have a lot of fundamental things in my phone that helps me to be a multipurpose person.
I have my alarm clock, my notes, my music, my text messages, my social media application, my camera, my bank account and my weather application. In addition, Apple are even consider in fashion , they are the fashion in the electronic industry.
Apple is considered the most beautiful looking company in the industry their main color is white and their product gives a clean looking. In conclusion, for me Apple is a necessity in nowadays, Apple is a key to be a multipurpose person. Again, in everything there are always two positions in a subject.
On the other side of the medal, there are the people that think that Apple is a necessity, because they are the best and they are fundamental.
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Also, we should be careful with the future of Apple, because they lost their genius, Steve Jobs. Essay UK - http: Search our thousands of essays: If this essay isn't quite what you're looking for, why not order your own custom Business essay, dissertation or piece of coursework that answers your exact question?
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